Privacy policy

Your privacy is at the top of our priority list. We promise to always keep your data safe and secure.

Last updated: November 16, 2022

Baked Desires (“us”, “we”, or “our”) operates the Baked Desires website (the “Service”).

This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service.

The main things:

• We will prioritise your data protection
• We only collect your data to get your baked desires right
• No surprises, no games, you can opt in and out as you wish
• And by the way, we will delete your information if we can no longer use it to up your experience

We will not use or share your information with anyone except as described in this Privacy Policy. At Baked Desires, we are strictly committed to protecting your privacy and security. We are all customers ourselves and we use several internet sites daily, so you can trust that we fully get how important privacy is. If you have any questions about how we Protect Your Privacy, give us a shout at here or email us at hello@bakeddesires.co.uk. For all our services, the data controller — the company that’s responsible for your privacy— is Baked Desires.

We use your Personal Information for providing and improving the Service of getting the baked desires to you, protecting you the customers and you our trusted bakers and chefs. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at https://bakeddesires.co.uk.

Information Collection And Use

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information (“Personal Information”) may include, but is not limited to:

• • Name
• Email address
• Telephone number
• Address
• Date of birth
• Card details, and don’t worry we don’t keep these

Log Data

We collect information that your browser sends whenever you visit our Service (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.

We collect this information to serve you. For instance, your trusted baker or chef obviously need your address to deliver your  baked desires to you if you opt for delivery, same as your phone number. And as you know, we are all about personalisation. We really want to serve you. Your baker or chef wants your baked desires to be perfect and to do that; we need to know some of your personal details, the little things that will make for a stellar service. Trust us; this is all for you and we will always meet your expectations. With your email, we can also give you the gossips and the perks of being loyal to us. We will send you newsletters and goodies a lot. And don’t worry, you can always tell us to pass it to someone else. We will totally understand. Also essential to us is the detection of fraud, the details that we keep for you will help us with such detection. This could be against Baked Desires or you.

We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years we will delete your information from our systems. If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Sharing your information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely vital in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

• Companies that do things to get your purchases to you, such as payment service providers, bakers, chefs, order packers, and delivery companies
• Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
• Companies approved by you, such as social media sites (if you choose to link your accounts to us)
• If you request a password reset, your IP address will be included in the reset email
• Visitor comments may be checked through an automated spam detection service.

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Marketing messages

We will respect your wishes and only send you marketing messages based on your preferences, either by email, text, to keep you aware of what we’re up to.

How to stop marketing messages from Baked Desires

You can stop receiving marketing messages from us at any time.

You can do this:

• Through your account settings
• By clicking on the ‘unsubscribe’ link in any email
• By contacting us at info@bakeddesires.co.uk

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

And do not worry, stopping marketing messages will not stop service communications (for example order updates).

Baked Desires adverts online

We engage in online advertising, to keep you aware of what we’re up to and to help you see and find more Baked Desires products.

Like many companies, we target bakeddesires.co.uk banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of bakeddesires.co.uk (for example, the recent product you purchased and the content you read on bakeddesires.co.uk) or on bakeddesires.co.uk banners or ads you have previously clicked on.

Your rights

You have a lot of rights relating to your personal information:

• The right to be informed about how your personal information is being used (like this notice!)
• The right to access the personal information we hold about you
• The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account )
• The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
• The right to stop direct marketing messages, which you can do through My Account  and to withdraw consent for other consent-based processing at any time
• The right to request that we transfer or port elements of your data either to you or another service provider
• The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Cookies

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. We should also let you know that third party vendors also use cookies to serve ads on our Service.

 If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Security

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.

Compliance With Laws

We will disclose your Personal Information where required to do so by law or subpoena.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us by writing us here or simply give us a shout at hello@bakeddesires.co.uk.